Growcart is a React application I designed with a small team. I was enlisted to develop the look and feel, frame out the UI, and create the brand identity. The application is currently under development.
I created the brand mark, pulling inspiration from the lower case ‘g’, and combining it with a shopping cart icon to create a glyph which represented the ‘g’ and the ‘c’ in Growcart’s name. The look and feel pulls inspiration from projects like UI Gradients and Stripe, and the icon takes cues from the HTML5 and CSS3 icons. We wanted the project to feel like a welcome addition to the modern web, and was thrilled with the result.